Lucas’ top-selling and award-winning Customer Service: Skills for Success offers a comprehensive guide combining practical strategies, real-world insights, and interactive tools. Chapters are divided into four parts, focused on key aspects of customer service: 1) The Profession 2) Skills for Succe…
Engagement. Leadership. Innovation. This market leader remains the most rigorous, business-oriented title on the market! Translated into 10+ languages and supported by an extensive instructor resources package. The 2025 release has been completely updated to include discussions of the impact of arti…
Retailing Management, highlights the many ways the retail industry has transformed and evolved over the past several years. In keeping with market-leading tradition, it focuses on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store manag…
Written for today's students in an interesting, lively, professional tone, Marketing Management has received the exclusive endorsement of the American Marketing Association as the recommended key resources for the PCM exam. The content reflects the major trends in the managerial practice of marketin…
M: Marketing continues to emphasize that marketing adds value an essential theme woven throughout the print and digital elements through Connect. Marketing continues to evolve as industry strategies and communication are impacted by emerging technology, influencer marketing, social responsibility, s…
The starting point in learning marketing analytics is to understand the marketing problem.? The second is asking the right business question.? The data will help you tell the story.?? We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, …
Hunt/Deitz/Hansen Professional Selling is developed for today’s instructors to inspire and motivate tomorrow’s leaders, because everyone is a salesperson. Sales is at the heart of modern business.? Understanding and using aspects of sales to improve for-profit businesses, not-for-profit organiz…
Marketing was designed to show today’s social and digital students how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers. The authors explore both fundamentals and new marketing influences such as digital, social and mobile marketi…
