Written for today's students in an interesting, lively, professional tone, Marketing Management has received the exclusive endorsement of the American Marketing Association as the recommended key resources for the PCM exam. The content reflects the major trends in the managerial practice of marketin…
Colquitt, LePine, and Wesson’s, Organizational Behavior continues to offer a novel approach that uses an integrative model to illustrate how individual, team, leader, and organizational factors shape employee attitudes—and how those attitudes impact job performance and organizational commitment…
M: Marketing continues to emphasize that marketing adds value an essential theme woven throughout the print and digital elements through Connect. Marketing continues to evolve as industry strategies and communication are impacted by emerging technology, influencer marketing, social responsibility, s…
Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing f…
"Reading this new edition of Organizational Behavior and Management, students become involved participants in learning about behavior and management. The 12th edition combines text, self-learning exercises, group participation exercises, and cases. These elements are directed at students interested …
Companies that use innovative training and development practices are likely to report better financial performance than their competitors that do not. Training and development also help a company develop the human capital needed to meet competitive challenges. Many companies now recognize that learn…
Developing skills for the classroom and beyond: Fundamentals of Cost Accounting lets the student see the development of cost accounting tools and techniques as a natural response to decision making. Using a procedural approach, the material in the text is presented from the perspective of both the p…
Data Analytics for Accounting is designed to prepare your students with the necessary tools and skills they need to successfully perform data analytics through a conceptual framework and hands-on practice with real-world data. Once students understand the foundation, they are provided hands-on pract…
In Managerial Accounting for Managers, the authors have crafted a streamlined managerial accounting book that is perfect for nonaccounting majors who intend to move into managerial positions. The traditional Process Costing, Statement of Cash Flows, and Financial Statement Analysis chapters have bee…
From the award-winning, market-leading Libby/Phillips author team comes a modern, relevant, and engaging textbook for today’s managerial accounting student. The text prepares students for success in business by incorporating key components that motivate and guide them through the course. It builds…
