The starting point in learning marketing analytics is to understand the marketing problem.? The second is asking the right business question.? The data will help you tell the story.?? We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, …
Baye/Prince's Managerial Economics and Business Strategy provides students with tools from intermediate microeconomics such as game theory and industrial organization and teaches practical utility of other basic economic tools that they need to make sound managerial decisions. The 2025 Release ret…
Supervision: Concepts and Skill-Building helps students learn what it takes to be a successful supervisor in today’s complex work world. The focus of this text is presenting useful tools and solutions for meeting present-day supervision challenges. In addition, Supervision furnishes students with …
M: Organizational Behavior by McShane and Von Glinow, delivers essential Organizational Behavior knowledge in an accessible, student-focused style. This book's concise presentation of the latest OB concepts and practices is built on the main textbook's solid literature foundation, informative exhib…
Hunt/Deitz/Hansen Professional Selling is developed for today’s instructors to inspire and motivate tomorrow’s leaders, because everyone is a salesperson. Sales is at the heart of modern business.? Understanding and using aspects of sales to improve for-profit businesses, not-for-profit organiz…
Global Business Today sets the standard for International Business courses, at both undergraduate and graduate levels. It is relevant (timely, comprehensive), practical (focused on applications of concepts), and integrated (logical flow of topics from chapter to chapter). The success of past editi…
