International Economics, 18e combines rigorous economic analysis with attention to the issues of economic policy that are alive and important today in this field. Written in a concise and readable format, Pugel uses economic terminology when enhancing the analysis so that the reader can build their …
The Sixth Edition of Supply Chain Logistics Management presents Logistics in the context of integration within a firm's Supply Chain Strategy and Operations.The framework of Supply Chain Management is initially presented by creating a foundation for in-depth study of the five logistics operationa…
In Business Communication: Developing Leaders for a Networked World, Peter Cardon takes a practitioner and case-based approach to help students develop an understanding of how course content applies to the business world. The author stresses why credibility is essential to effective communication to…
Dating back to Jerry McCarthy’s 4Ps of Marketing, Cannon/Perreault, Essentials of Marketing prioritizes marketing strategy planning and ensures currency through:• Active Learning: SmartBook, Video Cases, and Application-Based Activities foster critical thinking in real-world scenarios.• Purpos…
International Financial Management provides a comprehensive, up-to-date foundation in international finance, emphasizing both core concepts and a managerial perspective. Students learn to navigate a rapidly evolving global financial landscape shaped by market integration, regulation cycles, product …
Discover Supply Chain Logistics Management, the essential resource for instructors seeking specialized logistics content that integrates seamlessly into supply chain strategy and operations. Unlike general-purpose supply chain texts, this title focuses exclusively on logistics, addressing key topics…
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing envi…
The Fifth Edition of Managing Operations Across the Supply Chain offers a global, supply chain perspective of operations management treatment that embraces the foundations of operations management but includes new frameworks, concepts, and tools to address the demands of today and changing needs of …
Colander: Microeconomics, 12e is specifically designed to help today’s students succeed in the principles of economics course and grasp economics concepts they can apply in their daily lives. David Colander’s trademark colloquial approach focuses on modern economics, institutions, history, an…
Colander: Economics, 12e is specifically designed to help today’s students succeed in the principles of economics course and grasp economics concepts they can apply in their daily lives. David Colander’s trademark colloquial approach focuses on modern economics, institutions, history, and mod…
