Zeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. • Managerial focused app…
Labor Economics, ninth edition by George J. Borjas provides a modern introduction to labor economics, surveying the field with an emphasis on both theory and facts. Labor Economics is thoroughly integrated with the adaptive digital tools available in McGraw-Hill’s Connect, proven to increase stud…
A rapidly evolving global workplace requires students to develop a variety of professional skills to succeed. Professional success often rests on the ability to listen, engender trust, adapt to cultural differences, and consider the perspective of others. Kory Floyd and Peter Cardon bring substan…
Business Law with UCC Applications, 16/e, is designed to present legal concepts in the most coherent and accessible way and to provide up-to-date coverage of both business and general law topics that are essential to today’s students. Engaging pedagogical features found in the text bring in re…
College students taking the first-year composition course often wonder how it will benefit them. From the beginning, Write Now has been designed to respond to that question by demonstrating that being able to write effectively is essential for achieving success, and that writing can be a worthwhile …
Essentials of Strategic Management, by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, and timely examples, with a writing style that captures student interest. It features 10 chapters with 12 diverse and tightly linked cases. The content is solidly mainstream and …
For more than 45 years, Law for Business has set the standard as an easy-to-read textbook that provides students with the tools for understanding the legal environment of business. The 15th edition has not strayed from that winning formula offering a comprehensive, yet concise, approach giving stude…
Financial and Managerial Accounting: The Basis for Business Decisions continues to offer a solid foundation for students?who are learning basic accounting concepts. Known for giving equal weight to financial and managerial topics, the authors?emphasize the need for a strong foundation in both aspect…
Advanced Accounting encourages students to think critically about accounting, just as they will in their careers and as they prepare for the CPA exam. It provides a well-balanced appreciation of the accounting profession and focuses on past controversies and present resolutions. It shows the develop…
Future business leaders need knowledge of existing business law as well as a set of skills permitting them to adjust efficiently and effectively to new legal issues as they arise over the course of their careers. Kubasek's, Dynamic Business Law: The Essentials continues to deliver a comprehensive, y…
