Robert Frank's Microeconomics and Behavior covers microeconomic topics while exploring the relationship between economic analysis and human behavior. Written in a way that is intellectually challenging, but also accessible and engaging to students. Earlier revisions of Microeconomics and Behavior fo…
Business Communication: A Problem-Solving Approach prepares students to take charge of the communication challenges they'll face on the job. With a focus on effective decision making, the text provides a process for analyzing communication problems and thorough support for designing successful solut…
Fundamentals of Management 2e takes a straightforward and student-centred approach from a business perspective, providing a concise yet comprehensive foundation in the basic concepts of management.Retaining the directness and simplicity that was a valued feature of the first edition, this new editio…
Connect Master: Marketing utilizes consumable digital content and practical learning activities to teach essential marketing concepts. By focusing on real-world examples, industry trends like Responsible Marketing and Sustainability, and career readiness, students gain the skills and knowledge neede…
