Connect Master: Introduction to Business utilizes consumable digital content and experiential learning activities to teach today's most important business concepts. By immersing students with straightforward, conversational style stories and engaging in meaningful practice activities, learners can q…
Students often struggle to connect concepts to application. Connect Master Management 2.0's customizable content is built with deliberate instructional alignment which provides students with focused instruction and assessments. Master takes students beyond rudimentary knowledge to mastery of foundat…
Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how …
Essentials of Negotiation is a condensed version of the main text, Negotiation. It explores the major concepts and theories of the psychology of bargaining and negotiation, and the dynamics of interpersonal and inter-group conflict and its resolution. Several chapters from the main text have been co…
Budd presents labor relations as a system for balancing employment relationship goals (efficiency, equity, and voice) and the rights of labor and management. By weaving these themes with the importance of alternative perspectives on the nature of employment relationship throughout the text, students…
