Crawford's New Product Management provides the management approach to teaching new products, with the perspective of marketing. The streamlined format of 18 chapters focuses on the topics that will be of most importance and interest to new product managers. Significant updates can be found throughou…
Learning Financial Accounting can often feel like learning a foreign language. Before students even grasp the underlying concepts of accounting, they are immersed in unfamiliar terms, and before students fully realize the purpose of financial statements, they are asked to make detailed recording pr…
This new kind of OB product,Organizational Behavior: Real Solutions to Real Challenges, came from our increasing recognition of the challenges faced by former students working in contemporary organizations today. Those graduates tell us that they are ultimately challenged most by the “people probl…
The 2024 Release from Martha & Barry Field, Environmental Economics: An Introduction is a comprehensive learning experience designed for students with limited to no economics background. This release has a brand-new print version, updated eBook, and an innovative integration of digital content v…
Improve YOUR world. Dean Karlan and Jonathan Morduch’s Macroeconomics 3e is built around the central concept that economics is a powerful and positive tool that students can use right now to improve their world. Macroeconomics uses examples and issues that resonate with students’ experience to d…
Improve YOUR world. Dean Karlan and Jonathan Morduch’s Economics 3e is built around the central concept that economics is a powerful and positive tool that students can use right now to improve their world. Economics uses examples and issues that resonate with students’ experience to draw them i…
Steve Slavin's lively and comprehensive Microeconomics 12e has a student-friendly, step-by-step approach. Slavin introduces more math review than other products to help students get past math phobias through consistent practice. The content is set up as an interactive,in-text study guide. Students…
Steve Slavin's lively and comprehensive Macroeconomics 12e has a student-friendly, step-by-step approach. Slavin introduces more math review than other products to help students get past math phobias through consistent practice. The content is set up as an interactive, in-text study guide. Studen…
Steve Slavin's lively and comprehensive Economics 12e has a student-friendly, step-by-step approach. Slavin introduces more math review than other products to help students get past math phobias through consistent practice. The content is set up as an interactive,in-text study guide. Students are e…
